Frostline
Visual Identity - Brand Strategy
Danish Frostline® is one of the leading brands in supplying frost-free water solutions all year round. When it comes to manufacturing their products, craftsmanship, design and nature is the essence of Frostline®. With a product range that spans wide for both housing, professional and agricultural use, the brand reaches many different target groups. Frostline wished for a change in their communication based on the fact that the consumer didn't know the difference between Frostline® and similar brands on the market.
The solution was to relaunch Frostline® by creating a new identity and branding strategy to visualize the difference. Together with Frostline® I redeveloped the brand’s personality and values with a concept for both architectural and design purposes, that speaks to high demanding users. In that redevelopment a new custom made logo inspired by their iconic 'Classic' water tap. The color palette is inspired by the danish nature and the materials used for the products they produce. And a photography style with nordic aesthetics, that compliments the simple color palette and products.
